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MegaSpirea and Xerox Announce Combined Print/Mail Solution
Mailliner 100tm in conjunction with Xerox continuous feed printers creates a single solution that significantly reduces production costs and boosts customer response rates.
Norwalk, Conn May 23, 2008 - MegaSpirea, a leader in innovative postal mail creation technology, has reached an agreement with Xerox in Europe to offer its Mailliner 100tm along with Xerox's range of colour and mono continuous feed printing devices as a single, comprehensive print/mail solution for the transaction direct mail and emerging transactional-promotional markets.
The Mailliner 100tm offers significant benefits in the mail creation process. The Mailliner 100tm uses a patented method of Dynamic Envelope Creation to manufacture an envelope from the same roll of paper that the document is printed on by cutting, folding and gluing the entire mail piece in a single pass at production level speeds. The result is a personalised mail piece in a standard envelope with a higher level of document integrity, security and privacy than is possible with traditional document insertion systems.
"The Mailliner 100tm enables users to significantly reduce their costs by eliminating the need to order, store and stage pre-manufactured, pre-branded envelopes, "said Hersch Reich, president, MegaSpirea.
"Furthermore, because the envelope is printed on the same roll as the document, each envelope can be branded on demand and targeted, personalised messages can be printed directly on the envelope itself. The MegaSpirea envelope is also recyclable, whereas the traditional window envelope is not, and postal sortation can be conducted prior to printing which leads to greater postal efficiency, cost reduction and a more environmentally sound postal delivery process."
"The uniqueness of Xerox's continuous feed printers, in conjunction with the Mailliner 100tm, make an even more compelling proposition comprised of industry leading technology, simplified workflow, reduced production costs and a benchmark business development programme all leading to increased customer response rates," said Valentin Govaerts, senior vice president, Production and Graphic Arts Industry, Xerox Europe.
The combined Xerox/MegaSpirea solution will be available from the fourth quarter of 2008 and will be sold and serviced in Europe exclusively by Xerox in conjunction with MegaSpirea Production, located in Colmar, France.
The Mailliner 100tm will be demonstrated on Xerox's stand in Hall 8b/A78, at drupa, in Dusseldorf, Germany, from May 29th - June 11th.
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